Which is better for your YouTube account: views, likes or subs? Not sure? What should you focus on and which should you ultimately ignore? Today Dane and Gwen give you the lowdown on what YouTube specifically looks for when recommending your videos, and brands and businesses look at now to determine if a channel is successful.
PRODUCER: Jason Perrier of Phizzy Studios
“Look, from a pure strategy standpoint, the view is way more important than the subscriber. If you talk to YouTube, subscribers is a thing, but they don’t look at your subscriber base at all in terms of your, ‘You’ve got 4 million subscribers, you’re going to get more push in the algorithm.’ That is not true. That’s a myth. The only thing it’s kind of useful for is to go to a brand and be like, ‘I have 5 million subscribers. Give me money.'”
“But I will tell you what. Over the past five years, brands are very savvy now that they’d be like, ‘I don’t care you have 5 million views. I’m going to go see what your average views on your videos over the last three months are.’ And that’s what they’re going to value [a brand deal] at.”