We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use them as standalone techniques, and how can they combine them? Today we’ll tell you how.
HOSTS: The Video Marketing Value Podcast is hosted by:
– Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube
– Gwen Miller LinkedIn | Twitter
– Shelly Saves The Day ShellySavesTheDay.com | YouTube
PRODUCER: Jason Perrier of Phizzy Studios
Shelly Saves The Day:
“A lot of the time what people come to YouTube for is either to be entertained or to learn something, or perhaps both with edutainment type of combining them. But really if you think about the crux and like breakdown of storytelling. It’s really going to be like being able to identify that there is that problem, taking the user through that emotional journey of learning and then having some sort of climax that happens. Whereas all of a sudden than like completing what it is that they first came for so that you can have that feeling overwhelmingly of like, aah, satisfaction. I got exactly what I was looking for when I was coming into this video and leaving”