YouTube is now emphasizing the “returning viewers” analytic as a top factor in deciding which YouTube channels should be rewarded with more views. But it’s a little complicated to explain the first time. Gwen gets it but Dane is still learning, so she explains some things to him. To do this, we talk about what exactly is a YouTube view, as well as how unique viewers and new viewers are measured.
PRODUCER: Jason Perrier of Phizzy Studios
“Views are not people, views are visits. If you want to call it a website – or we use our old restaurant analogy – if you go to the restaurant every day for lunch. or four days in a row, that’s one person, but four views.”