What’s new in YouTube analytics? Dane and Gwen break down all the new updates to the analytics section in YouTube Studio, how to read the new retention graphics, and which analytics you should really pay attention to. Keep listening for all the truth bombs that Gwen throws down.
PRODUCER: Jason Perrier of Phizzy Studios
“Right now, we’re all very caught up in the idea of total views, like, I just need more views on every video. But we know and YouTube especially knows that views doesn’t always correlate into a longterm audience or a satisfied audience. You can get a lot of false signals that would indicate do more of this format, do more of this format. But it’s a format that people only slightly care about. They’re willing to watch it, but they’re not going to stick around and come back to your next video. If your goal is to build a sustainable audience, it’s not the way to go in terms of metrics.”