Gwen talks about how brands get influencer marketing wrong on YouTube, what exactly a brand should expect from an influencer, and what to request in a brand deal.
PRODUCER: Jason Perrier of Phizzy Studios
“Influencer marketing is where you work with a creator’s organic channel. You might identify a creator on the platform that you’re like, I think they’re really aligned with my business. I think they have the demographics and the audience is going to be super interested in buying my product. I want to get in front of this audience and I want to have the person they trust most, which is the person who hosts the channel, tell them about my product so they’re more likely to buy it.”